A study by researchers at Carleton University in Ottawa show that first impressions count in website design. They showed that people form opinions about the look of your website in 1/20th of a second. The aesthetic of your design is thus an important factor in the success of your website and online business. The best designs are those that keep out of your way and don’t draw attention to the design itself. Some of the best designs are those you’ll never notice because the design has allowed you to move right into the process of interacting with the site, finding what you want as quickly as possible and moving on to the rest of your life.