A logo helps to create your business's visibility and credibility, two factors that will help your business grow and achieve success. Putting off your logo development may seem like a prudent idea from a cash-flow point of view, it could result in your business never getting off the ground. It can also lead to your business folding when it would otherwise succeed. If you think that you can't afford to design a logo when starting your business, consider the outcome. How can you afford not to?